THE TEST FORCE
VERIZON
Verizon has always been obsessed with testing its network. The tests have just gotten a lot more interesting.
Test Force brings the spirit of “Can you hear me now?” into the modern world, in a campaign starring real Verizon engineers and the creative lengths they go to keep the network working wherever life takes it.
Not only did we humanize the brand by putting their engineers at the core (which is pretty cool),
but we also helped impact a company’s culture— enough that they did a company-wide keynote on the Test Force to launch it (also pretty cool).
Credits
AGENCY | GUT
ECD | Danny Alvarez
CD | Jeff Schermer + Jose Ramirez
AD | Alec Plourde
CW | Daphne Lefran