FRIENDShIP CODIGOS
Mercado Libre
Swifties in Argentina were camping out for months to see Taylor Swift. So we figured if anyone deserved a little something back, it was them. And since friendship bracelets had basically become their own form of currency at the Eras Tour, Mercado Libre made them actually worth something.
We created Friendship Códigos: hundreds of bracelets inspired by Taylor lyrics, each hiding a discount code for Mercado Libre. Then creators brought them into the show and traded them with fans.
No official Eras Tour sponsorship required. Just.a whole lot of beads.
CRedits
AGENCY | GUT