PHOTOBOMBED BY 48
Ally Bank x Nascar
NASCAR loves a big, bougie car reveal. We thought that felt a little weird for a bank that’s all about making smart money moves.
So instead of the usual smoke machines and spectacle, we hid the No. 48 car across social content and let the internet do what it does best.
Turns out flashy race cars don’t need a bunch of pyrotechnics to get noticed.
Credits
AGENCY | R/GA
CD | James Rogala
ACD | Jon Klein & Luis Aguilera
AD | Janice Chen
CW | Daphne Lefran