Abuelita’s Food Truck
Toyota
For a lot of Hispanic families, traditions are passed down one recipe at a time. So Toyota built a way to help take them a little farther.
Abuelita’s Food Truck is an ongoing campaign that gives real abuelitas across the Gulf States a mobile kitchen to share the dishes, stories and traditions their families have carried for generations, all towed by the Toyota Tundra. Because ‘torque’ sounds more appealing when it involves tamales.